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Advertising Information: A Quality Audience for YOUR business!

Maine Boats, Homes & Harbors was founded in 1987 (as Maine Boats & Harbors) to look at life on the Gulf of Maine with a special focus on boats, and the people who build and use them. Unlike other boating magazines, Maine Boats, Homes & Harbors covers all aspects of maritime life - food, homes, art, wildlife, history, and cruising.

Over the past 21 years, our readers have proven themselves to be active buyers of boats, boating gear, water-front homes, marine art, Maine antiques, high-end travel services and food.

With over 20,000 readers who love Maine's handsome boats and scenic harbors, Maine Boats, Homes & Harbors delivers a quality audience for the discriminating advertiser.

The Magazine and its Readers / Media Kit

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Readership Survey - 1999

In the spring of 1999, Hugger Communications, Portland, Maine was commissioned by the publishers of Maine Boats & Harbors* to do a survey of its readers. A two page, 20 question survey was developed and mailed to 1,000 subscribers on an nth name random basis. A total of 1,000 survey packages were mailed on May 7, 1999 with a cut-off date of June 9, 1999. The final response rate was 41%.

* The name Maine Boats, Homes & Harbors first appeared with the February/March 2006 issue.

Readership Demographics
Male: Household Income: Household Net Worth: Reside in New England:	90% $281,519 $4,515,000 50%
Home Ownership
Own at least one home Own two or more homes	97% 41%
Boat Ownership
Own a boat: Own powerboats: Own sailboats: Own three or more boats:	91% 43% 41% 37%
Activities and Interests
Collect art Downhill and/or cross-country ski Pleasure trips per year (4+) Chartered a boat within the year Saltwater fishing	65% 50% 12% 36%
Relationship with Magazine
Read each of the last four issues: Save every issue: Refer to each issue four or more times: Total readership (includes pass along):	92% 65% 38% 104,200
Relationship with Magazine's Advertisers
Have done business with our advertisers: Collect art and antiques: Have purchased art within the last 12 months:	76% 65% 53%

Circulation/Distribution

In addition to our own subscribers, Maine Boats, Homes & Harbors is distributed to newsstands, chandleries and bookstores up and down the East Coast.

Readership: 20,000/issue New England (distribution is 58% of the total)
Maine Massachusetts Connecticut New Hampshire Rhode Island Vermont	23% 18% 9% 5% 2% 1%
Outside New England (distribution is 42% of the total)
New York Florida New Jersey Pennsylvania Maryland Virginia Ohio Michigan Texas	8% 5% 3% 3% 3% 2% 2% 1% 1%
States with distribution under 1% represent 15% of the total Approximately 1% is distributed outside the United States

©2008 Maine Boats, Homes & Harbors
P.O. Box 758
43 Mechanic St., Suite 300
Camden, Maine 04843
Offices: 207-236-8622
Subscriptions: 800-710-9368
Catalog Orders: 800-565-4951
Fax: 207-236-0811
advertising@maineboats.com [1]

Source URL:
http://www.maineboats.com/advertise

Links:
[1] mailto:advertising@maineboats.com