Advertising Information: A Quality Audience for YOUR business!
Maine Boats, Homes & Harbors was founded in 1987 (as Maine Boats & Harbors) to look at life on the Gulf of Maine with a special focus on boats, and the people who build and use them. Unlike other boating magazines, Maine Boats, Homes & Harbors covers all aspects of maritime life - food, homes, art, wildlife, history, and cruising.
Over the past 21 years, our readers have proven themselves to be active buyers of boats, boating gear, water-front homes, marine art, Maine antiques, high-end travel services and food.
With over 20,000 readers who love Maine's handsome boats and scenic harbors, Maine Boats, Homes & Harbors delivers a quality audience for the discriminating advertiser.
The Magazine and its Readers / Media Kit
Display Advertising Rates & Schedule (pdf format)
Display Advertising Rates & Schedule (HTML format)
Brokerage Advertising Rates & Schedule (pdf format)
Artisan Advertising Rates & Schedule (pdf format)
Classified Advertising Rates & Schedule (pdf format)
Digital Ad Specs (pdf format)
Demographics (pdf format)
Readership Survey - 1999
In the spring of 1999, Hugger Communications, Portland, Maine was commissioned by the publishers of Maine Boats & Harbors* to do a survey of its readers. A two page, 20 question survey was developed and mailed to 1,000 subscribers on an nth name random basis. A total of 1,000 survey packages were mailed on May 7, 1999 with a cut-off date of June 9, 1999. The final response rate was 41%.
* The name Maine Boats, Homes & Harbors first appeared with the February/March 2006 issue.
|
Readership |
|
| Male: Household Income: Household Net Worth: Reside in New England: |
90% |
| Home Ownership | |
| Own at least one home Own two or more homes |
97% |
| Boat Ownership | |
|
Own a boat: Own powerboats: Own sailboats: Own three or more boats: |
91% |
| Activities and Interests | |
| Collect art Downhill and/or cross-country ski Pleasure trips per year (4+) Chartered a boat within the year Saltwater fishing |
65% |
| Relationship with Magazine | |
| Read each of the last four issues: Save every issue: Refer to each issue four or more times: Total readership (includes pass along): |
92% |
| Relationship with Magazine's Advertisers | |
| Have done business with our advertisers: Collect art and antiques: Have purchased art within the last 12 months: |
76% |
Circulation/Distribution
In addition to our own subscribers, Maine Boats, Homes & Harbors is distributed to newsstands, chandleries and bookstores up and down the East Coast.
|
Readership: 20,000/issue New England |
|
| Maine Massachusetts Connecticut New Hampshire Rhode Island Vermont |
23% |
| Outside New England (distribution is 42% of the total) |
|
| New York Florida New Jersey Pennsylvania Maryland Virginia Ohio Michigan Texas |
8% |
|
States with distribution under 1% represent 15% of the total |
|
©2008 Maine Boats, Homes & Harbors
P.O. Box 758
43 Mechanic St., Suite 300
Camden, Maine 04843
Offices: 207-236-8622
Subscriptions: 800-710-9368
Catalog Orders: 800-565-4951
Fax: 207-236-0811
advertising@maineboats.com
